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How to Maintain (and Grow) Social Engagement During the Holidays

Learn five low-effort, high-impact strategies for marketers to maintain and grow social engagement during the busy holiday season.

Rina Bottom

November 10, 2025

The Ultimate Guide to Hashtag Contests

This content explains how hashtags can help brands connect with their target audience on Twitter and Instagram through hashtag contests.

Dana Kilroy

February 8, 2022

Is Your Facebook Contest Legal? [Infographic]

This content discusses Facebook's promotion guidelines and what you can and cannot do when running a Facebook contest.

Dana Kilroy

May 4, 2017

Is Your Facebook Contest Legal? [Infographic]

Learn about Facebook's promotion guidelines and what you can and cannot do when running a promotion on the platform.

Dana Kilroy

March 10, 2014

How to Add a "Like My Page" Pop-Up Window to Your Facebook App

Learn how to use ShortStack's Like Button Widget to create a "Like My Page" popup on your Facebook campaign.

Dana Kilroy

February 24, 2016

Create a Pin and Win Contest in 6 Steps [2018]

Learn how to set up a Pin and Win contest on Pinterest to engage with followers and promote your business.

Jessica Miller-McNatt

February 13, 2018

Create a Facebook Contest to Inspire Fans to Bond with Your Brand

This content provides 37 ideas for creating engaging Facebook contests, including examples from various brands and tips for success.

Barry Feldman

October 24, 2017

9 Mistakes to Avoid When Running a Holiday Contest on Instagram (and How to Fix Them)

Learn why Instagram is the best platform for holiday marketing, and discover nine common mistakes to avoid when running a contest on Instagram.

Dana Kilroy

October 27, 2017

How to Customize Text in a Facebook App

Learn how to style your app's text by finding and editing the CSS in the Theme CSS tab. Quick and easy!

Dana Kilroy

September 18, 2013

How to Build an Instagram Photo Vote Contest in 11 Quick Steps

Learn how to build and host an Instagram photo contest using ShortStack's easy-to-use template. Customize it to match your brand.

Dana Kilroy

November 10, 2015

The Ultimate Social Media Template Guide

Our social media template guide provides the latest dimensions and posting tips for Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and Instagram.

Dana Kilroy

January 25, 2016

The Ultimate Facebook Dimensions Guide

Download the comprehensive Facebook guide for cover photo dimensions, post dimensions, image tips, video aspect ratio tips, and more.

Dana Kilroy

January 20, 2016

NEW FEATURE: Instagram Widget

Introducing the Instagram Widget, a feature that displays photos and videos in your app from Instagram. Easy to set up and customize.

Dana Kilroy

April 25, 2013

Facebook, Landing Page or Website? Picking the Best Platform for Your Marketing Campaigns

This content discusses the pros and cons of publishing marketing campaigns on Facebook, a landing page, and a website.

Dana Kilroy

January 27, 2016

How Much Does it Cost to Run an Instagram Contest?

Learn how to effectively promote your business on Instagram by using contests to engage users and collect valuable content.

Brent Danberg

July 19, 2018

Example Giveaway Rules for Instagram Contests and Giveaways

This article provides examples of Instagram contests and giveaways, along with guidelines on how to create effective rules for your own contest.

Dana Kilroy

July 16, 2020

Everything You Need to Know about Running a Facebook Contest, Competition or Giveaway

This content discusses the benefits of running a Facebook contest for your business and provides a step-by-step guide on how to run a successful contest.

Dana Kilroy

April 16, 2020

Hashtag Contests & Instagram’s API Deprecation: What You Should Know

Instagram is deprecating features for running hashtag contests, but ShortStack has updated their capabilities to ensure access to Instagram features.

Jane Vance

November 19, 2018

Customer Success Story: What Brisbane City did to collect thousands of leads and Instagram Follows

Learn how Brisbane City used a giveaway on Instagram to gain over 2,500 new followers and increase engagement during the holidays.

Jane Vance

January 23, 2020

3 Marketing Strategies We Learned From Cards Against Humanity’s 2021 Black Friday Campaign

Cards Against Humanity is known for their outrageous marketing campaigns, engaging their audience through social media and fun activities.

Rina Bottom

December 9, 2021

The Ultimate Guide to Running Effective Social Media Giveaways and Contests

Learn how to run a seamless and effective social media giveaway or contest with our expert-backed strategy guide.

Jessica Miller-McNatt

April 17, 2025

The Best Social Media Platform for Your Brand’s Video Marketing [Infographic]

This content provides valuable insights on the importance of video marketing and the best platforms to focus on, including TikTok, Instagram, and YouTube. It covers statistics such as monthly active users, monthly usage, demographics, and potential ad reach.

Jessica Miller-McNatt

July 7, 2022

Make the Most of Situations That Are Out of Your Control: Lessons From the Great Facebook Outage of 2021

Discover how companies turned the Facebook outage into marketing opportunities and how brands adapted during the pandemic.

Rina Bottom

November 11, 2021

The 5 Best Instagram Story Stickers That Drive Engagement for Businesses

Discover how Instagram Stories Stickers can help businesses engage with their customers through interactive and creative content.

Jane Vance

June 24, 2021

The 5 Best Video Marketing Strategies in 2021

Discover how to bring about positive change in your business strategies through video marketing in 2021. Explore TikTok contests, Instagram Reels, and more.

Jessica Miller-McNatt

January 19, 2021

The 17 Best Instagram Contests of 2019

Learn how to run successful Instagram contests that can help you increase brand awareness, connect with influencers, acquire leads, and grow your following.

Will Blunt

February 20, 2020

Why Instant Win Giveaways Earn Big Results With Minimal Effort

ShortStack headquarters held an Instant Win Beanie Giveaway, using their popular Instant Win feature to attract new subscribers and collect user-generated content.

Jessica Miller-McNatt

March 17, 2020

The Complete Guide to Using Video On Instagram

Learn how to boost your Instagram engagement with videos. Discover the different video formats and types that work best.

Mitt Ray

January 16, 2020

The 2020 Contest Marketing Guide for Business Growth

Discover how to make your contests and giveaways more engaging and successful in 2020 with new strategies and trends.

Will Blunt

January 28, 2020

Precious Moments Leverages Instant Win Contest to Generate 22K Leads over the Holidays: Customer Success Story

Learn how Precious Moments used instant win contests to generate leads and boost engagement on social media during the holiday season.

Jane Vance

February 25, 2020

Only 10% of Your Followers See Your New Post: How to Beat This Algorithm?

This content explains how the Instagram algorithm works and provides 11 tips to beat it and improve visibility.

Susan Saurel

June 16, 2022

The 54 Best Hashtags for the Outdoors

Discover the power of Instagram for outdoor-related businesses with the right mix of popular and branded hashtags. Get started today!

Jessica Miller-McNatt

September 19, 2019

The 65 Best Hashtags for Holiday Marketing in 2025

Learn the importance of a solid holiday marketing strategy as well as the most popular holiday-related hashtags to use on social media this year.

Jessica Miller-McNatt

October 10, 2019

The 49 Best Hashtags for TV, Radio, & Media Broadcasters

Discover the benefits of incorporating social media into your marketing strategy as a media broadcaster. Learn about popular hashtags and engagement techniques.

Jessica Miller-McNatt

August 27, 2019

Why Social Media Contests Could Dramatically Improve Your Event Marketing ROI

Discover the value of in-person events in your marketing mix and the benefits of incorporating contests into your event strategy.

Will Blunt

August 22, 2019

The Best Ways to Collect Entries in your Contest or Giveaway

Learn how to collect entries for your online contest or giveaway using different methods such as likes, comments, hashtags, and forms.

Jessica Miller-McNatt

June 11, 2019

The Undeniable Power of Interactive Leads (And How You Can Tap Into It)

Discover the power of interactive leads for your business and how they can generate high-quality leads that turn into paying customers.

Will Blunt

June 27, 2019

The 49 Best Hashtags for Retailers

This content discusses the impact of ecommerce on retail businesses and provides a list of popular hashtags for retailers to use.

Jessica Miller-McNatt

July 23, 2019

The 49 Best Hashtags for the Travel and Tourism Industry

This content discusses how millennials prioritize experiences over material possessions and the importance of social media presence for travel businesses.

Jessica Miller-McNatt

June 20, 2019

The 12 Best Ways to Build Trust For Your Business in a Skeptical Online World

Learn how to build trust with skeptical online customers through video testimonials, third-party reviews, professional website design, and more.

Will Blunt

April 23, 2019

The 51 Best Hashtags for Beauty and Personal Care

Discover the most popular beauty and personal care hashtags on Instagram to increase your brand's visibility and beat the competition.

Jessica Miller-McNatt

May 21, 2019

The 86 Best Hashtags for the Music and Events Industry

Learn how to amplify your visibility and build hype for your music industry business or event with popular hashtags.

Jessica Miller-McNatt

April 16, 2019

The 62 Best Hashtags for Health and Wellness Marketing

Discover the best hashtags to boost your health and wellness products or services' discoverability on Instagram and Twitter.

Jessica Miller-McNatt

March 19, 2019

The 56 Best Hashtags for Bars and Restaurants

This article provides a list of the best hashtags to use for bars, restaurants, and profiles featuring food and drinks.

Jessica Miller-McNatt

February 19, 2019

The 100 Most Popular Hashtags and Clever Ways to Use Them

This content provides a list of the 100 most popular hashtags for marketers to use in their social media posts. It also explores how hashtags can be used for contests and promotions to increase engagement and sales.

Jessica Miller-McNatt

January 22, 2019

Online Marketing: Is Email Marketing the New (and Better) Facebook?

Discover why email marketing is more effective than social media marketing in raising brand awareness, gaining leads, and increasing sales.

Jane Vance

January 31, 2019

The Best Instagram Strategy to Increase Followers and Boost Sales

This article discusses the importance of increasing Instagram followers for business owners and provides tips on how to do so effectively.

Jessica Miller-McNatt

December 6, 2018

Why The Size Of Your "List" Is 10x More Important Than Your Social Following

This content discusses the importance of not relying solely on social media and suggests four alternative marketing lists to grow.

Will Blunt

September 11, 2018

Why You Shouldn’t Rely On Social Media Leads and How To Re-Evaluate Your Strategy

This content discusses the risks of relying on social media for lead generation and offers three tactics for collecting leads on your own website.

Will Blunt

July 26, 2018

The Best Instagram Contest Ideas to Increase Followers and Sales

Learn how Instagram contests can significantly increase your follower count, and get inspired by successful contest examples and campaigns.

Dana Kilroy

May 14, 2020

Know the Most Important Facebook Contest Rules for 2020 [Infographic]

Learn about the current rules for running a Facebook contest in 2020 and why it's better to run it on your website.

Dana Kilroy

May 26, 2020

Use a Social Contest to Increase Sales [Case Study]

System76 ran a social contest to encourage users to download their operating system and provide feedback, using ShortStack's features.

Dana Kilroy

March 15, 2018

What are the Best Instagram Contest Ideas to Increase Followers + Get More Customers?

Learn how award-winning Instagram contests can help your business gain more followers and engagement on the platform.

Jessica Ann

April 24, 2018

The Most Important Instagram Contest Rules [Infographic]

Learn how Instagram contests can help you grow your engaged user base, with eye-opening statistics and guidelines to follow. Get started now!

Dana Kilroy

April 10, 2018

The Most Successful Social Media Contests All Offer the Same Prize

This content discusses the importance of conducting successful social media contests and how to achieve marketing goals through them.

Barry Feldman

December 18, 2017

The Most Important Facebook Contest Rules

Learn how to maximize the success of your Facebook contest by following these seven essential rules and strategies.

Ana Gotter

December 11, 2017

User Generated Content Marketing? Get Permission!

Learn why user-generated content (UGC) is valuable for brands and how to obtain permission to use customers' content legally.

Dana Kilroy

December 6, 2017

The 77 Best Hashtags for Your Christmas Contest or Giveaway

Learn how to connect with more customers this holiday season by running a Christmas contest or giveaway using hashtags.

Jessica Miller-McNatt

October 18, 2017

Top Social Media Trends of 2017 [Infographic]

This content discusses the top social media trends for 2017, including live-streaming video, chatbots, and personalized content.

Dana Kilroy

April 21, 2017

User-generated Content and Content Rights Management [Free Guide]

This content discusses the importance of user-generated content (UGC) in marketing and the challenges and benefits it presents for brands.

Dana Kilroy

March 6, 2018

Web Design Trends to Watch in 2017 [Infographic]

This infographic highlights the top design trends for websites in 2017, including conversational UIs, material design, and personalization.

Dana Kilroy

April 11, 2017

Top Halloween Giveaway Hashtags 2017

Looking to launch a Halloween-themed social media contest or giveaway? Check out this list of popular hashtags to maximize engagement.

Dana Kilroy

September 20, 2017

Social Media in the News 2016-2017 [Infographic]

This infographic highlights significant changes made to popular social networks from January 2016 to February 2017.

Dana Kilroy

March 16, 2017

New Feature: ShortStack Can Hashtag + How to Host a Hashtag Contest

Learn how to run a successful hashtag contest on Instagram and Twitter using ShortStack's new hashtag capability.

Dana Kilroy

October 7, 2016

The Biggest 2016 Holiday Shopping Trend: Gift-Guide Videos (+ How to Make One)

This content discusses the trend of gift-guide videos for holiday shopping and provides examples and instructions for creating one.

Dana Kilroy

October 3, 2016

The Ultimate LinkedIn Cheatsheet

Learn how to optimize your LinkedIn profile with Leisure Job's Ultimate Cheat Sheet, including tips for each profile element.

Dana Kilroy

December 22, 2016

Marketing Trends and Predictions for 2017

This content discusses four marketing and promotion trends for 2017, including machine learning, omni-channel promotions, live video, and customer loyalty programs.

Dana Kilroy

January 2, 2017

NEW FACEBOOK TEMPLATE: 2016 Updates

This content provides the latest dimensions for Facebook cover photos, profile images, and advertising images for both desktop and mobile.

Dana Kilroy

August 18, 2016

The Elements of a Perfect Facebook Contest [Infographic]

This guide provides essential elements for running a successful contest or giveaway on Facebook and tips for promoting it.

Dana Kilroy

August 16, 2016

New Dimensions Guide 2016 for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Plus

This content provides updated dimensions and tips for social media platforms, along with additional elements to consider when updating profiles.

Dana Kilroy

September 19, 2016

The Buying Habits of Tech-Savvy Shoppers [Infographic]

This content discusses the importance of social media for businesses selling tech-related products and provides eye-opening statistics.

Dana Kilroy

May 24, 2016

[Free Webinar] Use Instagram Strategically, Use Instagram Better!

Learn how to use Instagram as a marketing tool with our free webinar covering topics like setting up a business profile and analyzing engagement.

Dana Kilroy

July 26, 2016

Wordpress Tips for Best SEO [Infographic]

This infographic provides tips to make your blog more SEO friendly, including choosing the right web host and using meta titles.

Dana Kilroy

July 6, 2016

What Makes People Share on Facebook [Infographic]

This content explores why people share content on Facebook, including reasons such as entertainment, expressing issues, and evoking emotions.

Dana Kilroy

June 28, 2016

Why Content for SEO Matters

This content explains the importance of content in SEO, highlighting the connection between social media and search engines.

Dana Kilroy

May 12, 2016

Mindsets that Will Make Your Business Stronger

Learn from setbacks and improve your business with these ten harsh truths about business and how to overcome them.

Dana Kilroy

July 2, 2016

The Business of Mother's Day [Infographic]

Mother's Day spending in the U.S. has nearly doubled in the past decade, making it the third biggest holiday for retailers.

Dana Kilroy

May 5, 2016

Where You Locate Your Business is a Big Deal [Infographic]

ShortStack HQ is located in Reno, Nevada, a growing tech startup region known for its outdoor activities and affordable living.

Dana Kilroy

February 25, 2016

The Science of Blog Post Promotion [Infographic]

This content discusses the benefits of blogging for inbound marketing and provides tips for creating successful blog posts.

Dana Kilroy

February 23, 2016

Weekly Campaign Idea: Instagram Interactive Gallery

Learn how to create an Instagram Interactive Gallery that serves as a shoppable gallery for e-commerce businesses and a landing page for others.

Dana Kilroy

January 22, 2016

Social Media Trends Watch 2016 [Infographic]

CJG Digital Marketing shares the top social media trends for 2016, including e-commerce, virtual reality, and increased security concerns.

Dana Kilroy

February 11, 2016

What is Responsive Design and Why Does it Matter? [Infographic]

This content discusses the importance of having a responsive design for your website and how it affects SEO rankings.

Dana Kilroy

February 4, 2016

Little Known Social Media Tips to Boost Content Marketing [Guest Post]

This content discusses the importance of integrating content marketing and social media marketing, and provides tips for optimizing content on different platforms.

Dana Kilroy

February 3, 2016

Make Your Business Blog More Efficient – 8 Tips

Looking to improve your business blog design? Our new PDF provides eight simple steps to make your blog more effective.

Dana Kilroy

December 30, 2015

The Busiest Times for Black Friday Shopping -- According to Google

Google gathers data on shopping habits and predicts the busiest times for Black Friday and other shopping days.

Dana Kilroy

November 26, 2015

What Brand Colors Say About Your Business [Infographic]

Learn about the meanings behind different colors and how they can impact your brand perception in this informative infographic.

Dana Kilroy

December 15, 2015

Why Content Marketing Works

Content marketing has become popular because it works. Investing in valuable content and combining it with Facebook advertising can take marketing to the next level.

Dana Kilroy

July 8, 2014

Why Marketing on Instagram Makes Sense Now [Infographic]

Instagram has exploded in popularity with 400 million monthly active users. It has 58 times more engagement per follower than Facebook.

Dana Kilroy

December 1, 2015

Weekly Campaign Idea: Instagram Marketing Campaign

This content discusses the growing popularity of Instagram and how businesses can use it to drive conversions and engagement.

Dana Kilroy

November 21, 2015

Word Science: The Best Words to use for Twitter, Facebook and Blog Titles [Infographic]

Learn the science behind attention-grabbing headlines, tweets, and Facebook posts that encourage readers to share and retweet.

Dana Kilroy

January 16, 2014

NEW White Paper: Campaign Response on the Web vs. Facebook

This content discusses the results of a study on ShortStack-built Campaigns, showing that omnichannel campaigns receive more views than Facebook-only campaigns. It also provides best practices for marketers.

Dana Kilroy

December 14, 2015

Unlocking Big Data [Infographic]

This content discusses the importance of data analytics in understanding customer behavior and driving business growth. It also provides tips and case studies on implementing data analytics effectively.

Dana Kilroy

August 25, 2015

The Psychology of Color: How it Affects Buying Decisions [Infographic]

This infographic explores the psychology of color and its impact on consumer behavior and store aesthetics.

Dana Kilroy

January 2, 2014

You Can't be a Successful Facebook Page Admin Unless You Do These 6 Things!

This content provides six simple tips for improving your Facebook Page, including managing comments, using Insights, and assigning admin roles.

Dana Kilroy

April 2, 2014

The ABCs of Landing Pages that Work [Infographic]

This content explains what landing pages are and how they are used to generate leads or motivate users to click through to another page. It also provides tips for creating effective landing pages.

Dana Kilroy

July 28, 2015

Landing Page Optimization Expert Q&A: Tim Ash

This content explains the purpose of landing pages and provides insights on building optimized landing pages. It also includes expert advice on common mistakes, essential components, and the importance of SEO and A/B testing.

Dana Kilroy

August 12, 2015

The Growth of Social Media in 2014: 40+ Surprising Stats [Infographic]

This content provides an infographic with social media facts and statistics, including the percentage of internet users on social media and user counts for various platforms.

Dana Kilroy

January 23, 2014

Look Smart: Don't Make these Dumb Writing Mistakes!

Download this PDF to avoid common writing mistakes and improve your communication skills. It's a helpful resource for everyone.

Dana Kilroy

March 20, 2014

The Data You Collect from a Timeline Promotion Could Change the Way You Do Business

Facebook has changed their promotion guidelines, allowing businesses to host contests on their Timelines without using apps.

Dana Kilroy

August 29, 2013

Use Facebook More Effectively with this Manual

This manual provides a comprehensive guide to optimizing your business's Facebook presence and using advanced functions effectively.

Dana Kilroy

November 12, 2013