As a media broadcaster, you’re already a master of communications. With an attentive audience at your fingertips, it may seem like putting effort into your social media presence is a waste of time. But I assure you, social media is a necessary component of your marketing strategy because it offers benefits that broadcasting does not.
The major benefit of social media is the engagement it fosters with its audience. Facebook, Twitter and Instagram posts can be interacted with, commented on, and reposted.
This is why many broadcasters use social media in conjunction with their other channels to reap the benefits that social media affords.There are plenty of creative ways to boost your broadcasted content online. You’ll notice radio shows, news stations and television are using branded hashtags to curate UGC (user-generated content) from their broadcast. But to keep your audience lively and fresh, you’ll need to also use popular hashtags to make sure your posts get found.If you need a little help knowing what those are, here are 49 of the best hashtags related to tv, radio and media.TV, Radio & Media Hashtags
- #tv
- #television
- #radio
- #media
- #webseries
- #streaming
- #youtube
- #podcast
- #poll
- #binge
- #broadcast
- #movies
- #life
- #news
- #host
- #production
- #series
- #nowplaying
- #listen
- #live
- #music
- #listennow
- #app
- #playing
- #radiostation
- #radioshow
- #podcastnetwork
- #game
- #gameshow
- #video
- #show
- #channel
- #team
- #film
- #videoseries
- #clip
- #launch
- #world
- #time
- #finale
- #day
- #episode
- #tvtime
- #night
- #socialmedia
- #post
- #sequel
- #musicvideo
- #playlist
Use a hashtag to let your fans and followers report on the action
A great way to let your audience get in on the action and participate in the content you broadcast is through the use of a branded hashtag. Create an easy-to-remember hashtag that your fans and followers can use with their posts. 9News in Colorado asks their viewers to use hashtag #9WX when they have a weather update, or even a traffic update such as a road closure. This allows the news station to keep more eyes on happenings around their coverage area by encouraging viewers to participate in news coverage.
Take your viewer engagement to the next level by using your previously curated content in a monthly Vote to Enter giveaway. Select a few of the best images submitted to a gallery and ask participants to vote on their favorite. The vote will trigger the page to refresh and reveal an entry form - every voter can submit their details to enter to win a prize.
View and Create Your Own If building a hashtag contest or giveaway sounds appealing, we have loads of templates to help you get started. Check out our Template Gallery.As an extra bonus, use the following hashtags to promote your online contest or promotion.
Best Hashtags for Contests and Promotions
- #contest
- #[yourbrand]contest
- #contests
- #contestalert
- #contestentry
- #sweepstakes
- #[yourbrand]sweepstakes
- #giveaway
- #[yourbrandgiveaway]
- #giveaways
- #winitwednesday
- #competition
- #win
- #[yourbrand]
Want more hashtags, more promotion ideas and more ways to increase engagement and sales? Check out the articles in our Best Hashtag series.
See how easy it is to create your first Instagram contest or promotion.
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About the author
Jessica Miller-McNatt has been with ShortStack for over a decade and has served in every role from Marketing Team Lead to Customer Success. Her journey in martech continues to fuel her fascination for what drives growth. Jessica's favorite weekends are spent in the North Georgia mountains, chasing waterfalls and exploring with her family.
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