Snapchat by the Numbers [Infographic]

This content discusses the popularity and potential of Snapchat as a business tool, with examples from media brands and resources for inspiration.

By Dana Kilroy ・1 min read

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Are you on Snapchat?

Or have you wondered if it's even a useful business tool? The company was most recently valued at (an insane) $15 billion and 71 percent of users are younger than 25. We haven't explored it much yet, to be honest, but have started checking out the daily stories from media brands like National Geographic, CNN, and The Verge. Adweek has been writing frequently about brands on Snapchat if you want some inspiration and Reel SEO did a wrap up of consumer brands using it effectively.Today's infographic, from Webpage FX gives some insight into the platform's growth. What do you think? Rad or fad?

About the author

By Dana Kilroy ・1 min read

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Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.