NEW FACEBOOK TEMPLATE: 2016 Updates
This content provides the latest dimensions for Facebook cover photos, profile images, and advertising images for both desktop and mobile.
Searching for the latest Facebook dimensions for Facebook? In case you missed it, Facebook updated the Pages layout again, and changed the recommended dimensions for cover photos and images. The cover photo size is now 828 x 315 px. We've created a new template for you, to make it easier to update necessary images. Just click the button to download the files (PSD and PNG) or scroll down to see the dimensions in list form. For each category, the recommended image upload size is listed, followed by the size in which it will appear on desktop and mobile.
New Facebook Page Dimensions
Desktop
Cover photo: 828x315
Profile image: 160x160
Mobile layout
Cover photo: 640x360
New Facebook Advertising Specs
App Engagement/Install
Image upload: 1200x628 (images should contain minimal text)
Desktop: 470x246
Mobile: 560x293
Right column: 254x133
Note: Mobile app images may not contain more than 20% text (90 characters)
Brand Awareness Photo
Image upload: 1200x628 (image may not contain more than 20% text)
Desktop: 470x246
Mobile: 560x293
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Brand Awareness Video
Thumbnail image upload, should match video aspect ratio: 1280x720
Text: 90 characters
Video: mp4 | 30fps | no larger than 4gb
Brand Awareness Carousel
Image upload: 600x600 (may not contain more than 20% text)
Text: 90 characters
Headline: 40 characters
Link description: 20 characters
Clicks to Website/Website Conversions
Image upload: 1200x628
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Clicks to Website Carousel
Image upload: 600x600
Desktop: 300x300
Mobile: 460x460
Right column: 125x125
Text: 90 characters
Headline: 40 characters
Link description: 20 characters
Event Responses
Image upload: 1920x1080
Desktop: 470x174
Mobile: 560x208
Right column: 254x94
Text: 90 characters
Headline: 25 characters
Lead Generation
Image upload: 1200x628
Desktop: 470x246
Mobile: 560x292
Headline: 25 characters
Text: 90 characters
Description: 30 characters
Local Awareness
Image upload: 1200x628
Headline: 25 characters
Text: 90 characters
Description: 30 characters
Offer Claim
Image upload: 1200x628 (image should contain minimal text)
Text: 90 characters
Offer title: 25 characters
Terms and Conditions (optional): 900 characters
Page Likes
Image upload: 1200x444
Text: 90 characters
Headline: 25 characters
Page Post Engagement Photo
Image upload: 1200x900
Text: 90 characters
Page Post Engagement Video/Video Views
Thumbnail image upload: 1280x720 (image should match video aspect ratio)
Text: 90 characters
Video: Click here for video file formats recommended by Facebook | 30fps | no larger than 4gb
Facebook Post Tips
- Share a tip. Start the post with "TIP" so it stands out in followers' feeds.
- Post the most interesting fact related to your content and link to the rest.
- Engage. Respond to comments and answer questions; don't ignore or remove negative feedback.
- Stay positive. Positive, helpful updates inspire more engagement than negative ones.
- Host a Timeline contest or promotion. Pages can host contests and promotions on their Timelines by asking fans to Like or comment on their post. Use a Comment/Like importer feature to pick a winner and to aggregate and export data.
- Include images/videos since they're more likely to be shared.