5 Design Tools to Help You Tell Your Brand's Story Visually [Infographic]

This content discusses five popular ways brands engage with customers through visual storytelling, including quizzes, infographics, user-generated content, videos, and calculators. It also recommends Flying Point Digital and ShortStack as helpful tools for creating visual content.

By Dana Kilroy ・1 min read

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Do you use content to engage with your customers? Are there some go-to tools that are indispensable for your creative efforts?

We can think of five popular ways we see brands telling their stories in visual ways:

• Quizzes and surveys make it easy for your customers to identify which of your products or servics fit their needs.

• Infographics allow you to use data and images to tell your story.

• User-generated content lets you feature your users images and words which in turn inspires their loyalty.

• Videos and GIFs are a powerful way to increase engagement (just look at your own news feeds for some idea of how popular these kinds of media are!)

• Calculators allow you to demonstrate how much money your product or service will save your users. If you're looking for the right tools to help you create must-see visual content, check out Flying Point Digital's colorful infographic that features a round-up (we're particularly fond of ShortStack).

About the author

By Dana Kilroy ・1 min read

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Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.