Content marketing is marketing that is focused on creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience. This continues to be the focus of many brands' marketing efforts. The best content -- blog posts, video, infographics, ebooks, or even social media posts - is optimized for SEO, and designed to build reciprocal links to pull in the right kinds of traffic. So what's the "right kind of traffic?" Traffic from people who are interested in your company's products and service.
Content marketing shows no signs of fading, as evidenced by this illuminating round-up of content-marketing stats for 2016, pulled together by Jayson DeMers at Forbes.
Here are some of the highlights:
• 88% of B2B marketers currently use content marketing.
• 61% of the most effective B2B content marketers meet with their team daily or weekly.
• B2B marketers report sales lead quality as their most important metric for measuring content marketing success.
• 76% of B2B marketers say they will product more content in 2016. If you're one of them, read the following infographic from KOL Limited for inspiration:
About the author
Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.
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